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Tinie Tempah Rap Demonstration wins FWA Award

Our latest production, a custom app for Tinie Tempah and Parlophone, has received an award for the best mobile app by the FWA. Fuck yeah!

This is pretty rad because we hear the FWA is the most visited website award program in the history of the internet. We're grateful to them for scoping out our cheeky little agency for the honour. You can download it from the iOS App Store here.

If you havent seen it yet, the Rap Demonstration app listens out for music by Tinie Tempah, then syncs Tinie’s mouth to the songso you can hold it up and rap like a star. Its a great party trick and guarantees LOLs, in our experience. And we love LOLs.

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The app is a big technical achievement too. It was no small feat to reinvent audio fingerprinting technology like in Shazam. It took a fair chunk of academic research and more than a few late nights. Audio fingerprinting tech posed an interesting set of problems, and we learned a lot on the way. Learning is good. We’re better for it.

There was lots of love in the wild for the Tinie app. The app reached the top 5 in the App Store music charts, and BBC Radio 1 presenter Nick Grimshaw pimped it out on his Breakfast show on day one. And then the big man himself, Mr. Tinie Tempah, shared the love on his Twitter.

@guardian: New iPhone music app lets any fan rap like Tinie Tempah http://t.co/v4kIDBpkpR @tinietempah @guardianculture >Luvd making this!

Tinie Tempah (@TinieTempah)

February 5, 2014

Tinie was a real gent on the day of our shoot and did a sterling job of keeping still for hours while we filmed the entire album. Countless times. But it was so worth it.

We also built a sister site to compliment the app, where fans can post and share GIFs of themselves using the app.Check it out.

We think the whole audio fingerprinting tech has a lot more milage in it, and have a few ideas for how we could apply it elsewhere. If you want to use it in one of your campaigns, do get in touch.

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